General Motors. Most of us probably know about it, due to the result of its bankruptcy during the financial crisis. Forced to cut brands such as Saturn, Hummer, GM has had to focus on global brands such as Buick, Cadillac and Chevrolet.
· Buick:
Years ago, Buicks used to be found in the garages of big shots, along with those within the House. Over a short span of years, the favor in the brand declined rapidly, due to lousy build quality, unappealing looks, along with a high-consummation of gas. In fact, the brand became almost non-existent, until the ‘reformation’ of the brand, beginning in the U.S., which spread onto GM’s main hub—China. Such examples of a new and improved Buick brand, would include models such as the LaCrosse, a vehicle known for its plush interior, attention to detail, sharp and smart detailing, along with its excellent fuel economy. Many auto magazines, have rated Buick’s only SUV, the Enclave as ‘a comfortable yet classy SUV’. In China, the ever-famous Buick GL8 MPV is bought and used by expats and businesses alike. As Buick sticks true to its routes by following the quote: “hidden luxury”, multiple features/goodies come as options or as standard. Take the full leather dash with contrasting stitching featured in the LaCrosse, the optional BOSE 5:1 Premium Surround Sound, Bi-Xenon headlamps, with ice-blue interior lighting….
Hidden luxury through Buick—a brand beginning to appeal to many.
· Cadillac:
For years, this classic American brand has been known for one word—luxury. In fact, the President on the United State’s limousine has always been a Cadillac. In the past, Cadillac’s’ were bought by the elderly, due to its styling, and drably coloured interiors. Nowadays, with popular and youth-appealing models such as the CTS, SRX, and V-models (high-performance division), luxury mixed in with sportiness and a sense of avant-gardism proves itself well, in such a well balanced combination.
· Chevrolet:
Having recently celebrated its 100th birthday, Chevrolet has advanced in leaps and bounds. Being GM’s lowest and cheapest range, one is always surprised at the levels of variation offered within the brand itself. For instance, take the Chevrolet Beat, a lower range model, where the morals of the vehicle are: low cost, quality, and loudmouth. At the higher ends of the pyramid, lie vehicles such as the Camaro, where performance, luxury, style and comfort come together as one. In short, Chevrolet does a relatively good job of balancing out both ends of the platter, offering comfort and sportiness in a reasonably priced package.
· Verdict
GM seems to be back on track, with any luck, it will top as the world’s number one automaker for 2011.
o Pictures from:
o https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggewmvaX9aGoXHCN6bfFgNOw0zzEjyog1K-hSbZdQf7MBq-Hor3ptZUvhQVpd_sDQatxNO8emhC6N3Kesav4MI8ANVoNqvB2bDbCkpQBSSECOZL_vEcIs38wOGA6dumzrCzDIg7eF-kIM/s1600/Buick+LaCrosse2.jpg
1 comment:
Now, when will it make available these cars in right hand drive? Otheriwise, GM in many commonwealth markets will remain Daewoos by any other name, now that Opel is on the decline outside Europe. Of course, there lies Hlden which sadly never makes it out from Down Under.
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