The saying: good things come in small packages, can be applied to the new A1. The A1 is pitched against models such as the upcoming 3rd generation A-Class (planned to be debuted in 2012), Volvo C30, Mini Cooper, etc. We see how the A1 plans to up its game.
· Design & Engineering:
Defines expectation. At first touch, the moment you pull the door shut, that assuring German thud along with the brushed aluminum resonates quality, and is enforced by premium A8 leather, soft plastics, and sturdy knobs. As one grips the evenly rounded steering wheel, it feels sturdy, and not loose fitting—as rivals might. The steering wheel comes with an optional set of paddle shifters, along with a multitude of buttons. Air conditioning is propelled through aero-style vents, with clear-as-day buttons to adjust to your desired setting. The center console is remarkably simple for an Audi, and is highlighted in warm red at night. An optional MMI package is readily available, which includes: Bluetooth, BOSE speakers, slots for SD cards, etc. Most people wonder how anyone or anything manages to snuggle in at the rear of the A1. Answer: head and legroom are decent—even with two adults stuck at the rear. Take into consideration though, that the rear is a strict two-seater. Surprisingly, boot space is still adequate with the rear seat up, in comparison to opposition, such as MINI. 
· Verdict
Today, we start from the side. Take in the arched roof—highlighted in contrasting aluminum, the graceful yet masculine line down the side, the optional S-Line wheels, and you come up with one word: magnifiqué. At the rear, the resemblance of a kiwi is depicted, and one seems to appreciate the modern yet surreal rear, and is once again reminded of the ability of the inner beast, when the twin exhausts and words TSI are revealed. At the front, the A1 reveals a beauteous strip of LED’s, and proudly bears the 4 rings of Audi. In short, the A1 is simply bits of Audi jumbled up together, mixed in with a bit of spunk.
· Interior
· Ride & Handling
The all-new 1.4TFSI engine produces a century sprint of 8.9 seconds, and 122BHP. The responsiveness one receives from the engine is simply mind-boggling, along with the smooth performance. Good job Audi, you’ve produced one of the best charismatic engines. Once the light turns green, you’ll never be at the rear end of the pack, but will sail through with ease. Out on the open roads where the A1 gets pushed, wind noise and the sound of rumbling plastics is not evident. When slinking around sharp bends and twisting roads, the miniature Audi holds true to itself with plenty of grip, and resists roll. Suspension (to me) in the A1 depends on whether one chooses the large S-line wheels, or the standard sized wheels. When I sat in the standard model, a much smoother ride was offered, compared to when I sampled the S-line version. Nevertheless, when all of the above are mixed together, the result—a sexy, sporty yet sophisticated car.
Notice that the A1 is not necessarily a fun car to drive, but indeed, sophisticated. The A1 automatically labels the driver as one who enjoys modern looks, luxury, and class; whereas a Mini would resonate: funky & fun. MMI should come standard—a pity. Love the dashingly good looks, the fine quality of materials, and the array of colours to choose from.
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