· Saab—a brand our parents and even grandparents might have been so familiar with in the past. In the past decade, the pace has slowed down, along with the customer appeal and quality. Now under the wings of Swedish company Spyker, we come to see what lies ahead of the only car company to be “born from jets”.
· Boom. In the past few months, Saab has accumulated debts, limited capital investment, etc. Put it all together, and the message is clear: the Swedish automaker might disintegrate, under the right situations. So, simply summed up: how might Saab save/destroy itself?
1. Saab has introduced a world class 9-5, using an Opel Insignia platform, along with ecotec engines.
2. Saab plans to scrap the 9-3 in a few years, and is supposed to come up with something ‘new and zesty’.
3. Saab has come up with yet another GM borrowed vehicle—the 9-4X, a Cadillac SRX based SUV. Not a good idea. Who would buy one? We saw the trend in the 9-7X, did we not?
4. Phonei-X. Saab’s ‘concept’ car. Looks promising, hints of being the replacement 9-3. Impressive Saab.
5. Special Saab editions. Very appealing, and defines the individuality of a Saab.
6. Night Panel: displays only the necessary information on the dashboard at night. Mmm. Tasteful.
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