As economic powers such as China and India arise, we see how such an issue at hand relates to one matter--cars.
India:
For years, means of transport has meant train, bicycle, foot, etc. Apart from their first attempts at making vehicles, only one has truly emerged as a global player. Tata-- originally a car maker specific to making cheap and practical cars for the every-day, mass-market indian family. With much success locally, this has allowed the brand to become synonymous with two well-known, British players. Thus, Tata is now synonymous with Jaguar and Land Rover/Range Rover, as the proud owner of such established brands. And indeed, things are going well! Look at Jaguar, with new models such as the CX-16, XK-R, XF, and XJ-- all models which were released after the changing of ownership to Tata. As for Range Rover, we have the new Evoque, with even more promising models to follow suit,
China:
Multiple CEO's of major luxury brands, such as Rolls-Royce, and Bentley (to name a few), have acknowledged the fact that the Chinese market accounts for large numbers of their sales. Therefore, you have special editions of Rolls-Royce's, Bentley's, and Lamborghini's, tailored specifically to the Chinese taste, all for gastronomical prices. With the Chinese car market still inflating, we can expect to find even more luxury brands tailoring to their market.
India:
For years, means of transport has meant train, bicycle, foot, etc. Apart from their first attempts at making vehicles, only one has truly emerged as a global player. Tata-- originally a car maker specific to making cheap and practical cars for the every-day, mass-market indian family. With much success locally, this has allowed the brand to become synonymous with two well-known, British players. Thus, Tata is now synonymous with Jaguar and Land Rover/Range Rover, as the proud owner of such established brands. And indeed, things are going well! Look at Jaguar, with new models such as the CX-16, XK-R, XF, and XJ-- all models which were released after the changing of ownership to Tata. As for Range Rover, we have the new Evoque, with even more promising models to follow suit,
China:
Multiple CEO's of major luxury brands, such as Rolls-Royce, and Bentley (to name a few), have acknowledged the fact that the Chinese market accounts for large numbers of their sales. Therefore, you have special editions of Rolls-Royce's, Bentley's, and Lamborghini's, tailored specifically to the Chinese taste, all for gastronomical prices. With the Chinese car market still inflating, we can expect to find even more luxury brands tailoring to their market.
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